A year later, we launched another mental health initiative, Sound It Out, which harnesses the power of music to speak to 10-14-year-olds’ emotional wellbeing. In May 2020, our iconic Seize the Awkward campaignlaunched new creative highlighting ways young people could use digital communications tools to stay connected and check in on one another’s mental health while practicing physical distancing. So how do we address this Catch-22? We should ask ourselves how we can use social media as a platform to foster positive digital communities as young adults rely on it more and more to cope with isolation.įindings like these have been useful as we reexamine the focuses of Ad Council campaigns. Simply put, social media use can both contribute to and help mitigate feelings of isolation. Interestingly, our research found that while social isolation is one factor that can cause loneliness, 73% of respondents typically maintain interpersonal relationships via technology, including engaging with others on social media. In 2020 the Ad Council released a study exploring factors that cause loneliness, and what can be done to alleviate it. But with the knowledge that mental health concerns are undeniably linked to social media use, the dilemma we’re now facing is when does good design become inhumane design?Īrguably, Rankin’s term for social media use could now be renamed the “digital loneliness pandemic ” as the world faces unprecedented isolation during the COVID-19 outbreak. During the panel, Raskin spoke about the “infinite scroll,” the design principle that enables users to continuously scroll through their feeds, without ever having to decide whether to keep going-it’s hard to imagine what the bottom of a TikTok feed would look like, and that’s intentional. Experts are weighing in on the role that the algorithms and design of social platforms play in exasperating these concerns.Īt SXSW 2019, Aza Raskin, co-founder of the Center for Human Technology, talked about the “digital loneliness epidemic,” which focused on the rise of depression and loneliness as it relates to social media use. You’ve likely heard about the negative impacts that social media can have on mental health. Read on to see what’s on marketers’ minds when it comes to the impact of social media on society: A critical responsibility falls on marketers to spread messages that inform, rather than contribute to the sea of misinformation that thrives on social media. Social media models are changing every day, with major platforms like Meta and Instagram evolving into primary digital advertising spaces as much as social ones. From giving us new ways to come together and stay connected with the world around us, to providing outlets for self-expression, social media has fundamentally changed the way we initiate, build and maintain our relationships.īut while these digital communities have become commonplace in our daily lives, researchers are only beginning to understand the consequences of social media use on future generations. With over half the global population using social platforms, and the average person spending at least two hours scrolling through them every day, it can’t be overstated that our digital spaces have altered our lives as we knew them. Social media is an undeniable force in modern society.
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